By Ryan Paul | Published: June 03, 2008 - 09:18AM CT
Time Warner Cable will launch a trial program on Thursday which will impose monthly Internet consumption caps on new subscribers in Beaumont, Texas. Following a two-month grace period, cable users will pay $1 for each additional gigabyte consumed beyond the cap.
Time Warner Cable's plan to test metered service was originally revealed to the public when an internal company memo was leaked in January and later confirmed by the company. The memo indicated that the results of the trial would be used to determine whether to roll out the bandwidth-capping plan to other regions.
Kevin Leddy, Time Warner Cable executive vice president of advanced technology, told the Associated Press that the variable billing model is being adopted to address the disparity in bandwidth consumption among Time Warner Cable users. Five percent of the subscribers are consuming half of the local line capacity, Leddy says.