Wednesday August 6, 2008
An interesting memo from Eleison Group, a Democratic campaign consultant operation about the McCain ad. They dissect the ad in an effort to prove that McCain camp is intentionally trying to cast Obama as the anti-christ or at a minimum, someone with a sacriligeous Messianic complex. Here are excerpts from the memo:
The McCain campaign has responded to initial criticisms about their "THE ONE" ad by saying it was meant merely as a joke poking fun at Obama's strong support and Messiah-like imagery. But this was not some YouTube video put together in someone's basement. It was a professionally and carefully produced ad that had a much more sinister subtext that millions of Americans will pick up on. The makers of the ad chose all of Obama's quotes very carefully and the ad is rife with image after image equating Senator Obama to the anti-Christ, and especially to Nicolae Carpathia, the anti-Christ in the popular Left Behind series.
This is the use of religion at its very worst in politics because it is an attempt to subtly and perhaps even subconsciously play on some of the deepest fears of millions of evangelical Americans. From the title of the ad (that immediately reminds anyone familiar with the Left Behind series of the name of the false church set up by the anti-Christ) to the quotes (with no respect to context) and images that the McCain camp chose to use, which basically allude to every symbol of the anti-Christ possible short of flashing 666 on the screen, this ad is an attempt to stir up already circulating falsehoods about Obama and add more fuel to the fire.